It is important to nail that message when you are sending out a media release, but sending it out to the right people is equally important. Knowing which media publications and the right recipient for your story is paramount to getting your story published. Make sure that your release lands in the right inboxes by following these 3 tips while building your media list.

Tip 1: Keep a master media list

Keep a master media list of all your contacts. Split your media contacts into categories, such as newspapers, digital, bloggers, countries etc. with Excel.

It will suck up an entire day (or 2!), but if done correctly, sorting out media contacts for your next campaign will be a breeze, especially if you are launching a big one anytime soon.

Tip 2: Do your due research

Building a media list takes time, as well as useful information. Find out what those people who work there write about, as well as the topics that interest them. After all, it will not be helpful to either party if you sent the editor of Straits Times Digital Life a news release on the latest F&B outlet in Telok Ayer.

While you are keeping an eye out for competitors’ news, that media contact that wrote that story could be open to receiving news stories from you. Add suitable editors and journalists to your media list. Research is always useful, after all.

Tip 3: Keep it updated

Lastly, the media landscape is ever fluid. Stay on top of the latest media moves with Telum media, or you can always stay connected to your media contacts on social media.

An up-to-date media list will secure you coverage from the right publications and help you build a strong relationship with them. Reaching out to them when you have relevant information will prove valuable to both parties.