Category Archives: Culture

Supercharge your company’s creativity with this 1 simple activity

The beauty of creativity vs the power of predictability

Designer qualities: 7 must-haves before joining a brand agency

Talking culture: How Singapore’s mall culture shaped its shopping experience

3 branding tips that you can learn from Star Wars

A pair of feet next to a red balloon.

Creative authenticity and the art of advertising deception

An image of director Robert Altman.

The creative process flow that I learnt from Robert Altman

A man holding up a bicycle with one hand.

Taking creative risks: What’s your brand and creative Everest?

An image of the LEGO Movie.

Commercial creativity: No love for creativity by creatives?

Play with your brand, not work on it