Category Archives: Branding

Tapping on market research for branding

A woman holding up a peace sign.

Brand word of mouth: 3 crazy ways to earn it

An image of a circus interior.

Circus Branding, its lost art and how it relates to Chinese New Year

A woman hiding underneath a blanket with half of her face showing.

Can brand love be built on fear-based marketing?

Play with your brand, not work on it