Category Archives: Branding

Top 3 reasons why Christmas campaigns lack excitement

What can we learn from Nintendo’s brand Switch up?

Why brand storytelling is essential to your marketing strategy

3D mock-up of antics branded beer can against a purple ombre background

Add Dimension to your brand’s design and storytelling

Whatever happened to Nokia? Business lessons every entrepreneur can learn

5 things every brand should know about Generation Z

How to blend in-store, digital, and AR marketing for a better customer experience: Lessons from the Shanghai Starbucks Reserve Roastery

What are brand archetypes?

Let it go: Brand lessons from Disney’s Frozen

Grants for branding & digitisation: What SMEs need to know