Posts by Shawn Mak

A pair of feet next to a red balloon.

Creative authenticity and the art of advertising deception

An image of director Robert Altman.

The creative process flow that I learnt from Robert Altman

A man holding up a bicycle with one hand.

Taking creative risks: What’s your brand and creative Everest?

An image of the LEGO Movie.

Commercial creativity: No love for creativity by creatives?

Play with your brand, not work on it

How the client-agency relationship can evolve: You jump, I jump